Wednesday, May 17, 2006

ABC News: Did Childhood-Obesity Worries Kill Disney-McDonald's Pact?

ABC News: Did Childhood-Obesity Worries Kill Disney-McDonald's Pact?

Interesting news piece (published by Disney's own ABC News) about companies trying to get on the right side of this battle.

Just show, or do you really think that these huge conglomerates really care about helping overweight kids?

I'm skeptical. I can't help but just see this as a "flavor of the week" story/action, as opposed to real progress.

3 Comments:

At 5:29 AM, Blogger Flea said...

I vote for "just show"

Flea

 
At 3:19 PM, Blogger filmwidow said...

It has to be for show because Disney would stop the licensing of their products for fruit snacks, cold cereal, etc, if they were serious about obesity. BUT merchandising is where the money is made, so I don't see that happening.

 
At 2:35 PM, Blogger ELMooTM said...

I thought you'd be interested in a unique product that is being launched in January 2008 by a New York City company to fight childhood obesity. As you are aware obesity in children is a huge issue in New York City. According to the New York City Department of Health and Mental Hygiene, nearly half of New York City elementary school children are not at a healthy weight and one in five kindergarten children is obese.

Elmhurst Dairy, the only milk processing facility in New York City, is introducing an innovative concept called ELMoo™ to promote low fat and no fat milk to kids in a fun way. Kids are very attracted to the adorable cow-shaped bottle that comes with stickers and games as well as an associated interactive website. The parents will prefer ELMoo™ milk because
• the fun aspect will encourage their children to drink healthier milk,
• it stays fresh longer because it will be processed with a special clarifier technology,
• the opaque white bottle shields the milk from light which degrades the vitamins and
• the kidvenient 3 quart size has an easy pour design and fits in the side door of the refrigerator.
If anyone is interested in the ELMooTM concept and the fight against child obesity , please contact lmorman@elmhurstdairy.com.

 

Post a Comment

Links to this post:

Create a Link

<< Home